Archive: » 2010 » October

Do It Well

dis·tract·ed/disˈtraktid/ Unable to concentrate because one's mind is preoccupied. I'm pretty excited about the new launch of MySpace .  New logo and all. Like many I abandoned MySpace for Facebook.  I tired of the all bloated and ridiculous layouts and on MySpace. What i missed, was the ability to discover new artists in Metro Detroit, or for that matter the world.  That is what made them different from Facebook.  So it is with much interest that I'll watch as MySpace works to avoid slowly fading into pop culture.  They have found that one thing that makes them relevant,...

Read more...

Facebook for Business:Facebook Page Comments, Delete or Keep?

Listen, and listen up good.  Do not, I repeat, do not delete comments and tags on your companies Facebook page. If you don't know what being "tagged" means, it's when a fan updates their status and adds your company name via an @ (at) reply.  The comment then shows on your fan page.  Pictures tell stories. See picture below. I get it.  You wan't to control your message.  How dare some random fan tag your company, let alone add a picture of them having fun at your place of business. Nonsense. It's called social media, a platform meant for interacting with those who frequent...

Read more...

Social Buying WordPress Plug-in

I'm in the middle of launching a new site, GenericCarbideInserts.com.  In the process, I starting thinking about Groupon and the idea of collective buying power. If you're unfamiliar with how Groupon works, it goes something like this: A daily deal posted is by a local business The deal doesn't "tip" or go in effect until a certain number of people buy What's great about Groupon, is it leverages the connections of those who buy.  They rely on the buyer to share the deal within their scope of influence.  This puts the local business' product/service in front of eyeballs they may not have...

Read more...

Why it’s up to the Small Business Owner

Watching 60 Minutes last night, one couldn't help but feel grateful for what they have, and sadness for those who were the focus of  Unemployment Benefits: The 99ers. Basically they are the "working unemployed".  Their unemployment benefits have run out, are working part-time , and no longer looking for full-time jobs. According to the latest report from the Bureau of Labor Statistics, the number of persons employed part time for economic reasons (sometimes referred to as involuntary part-time worker) rose by 612,000 over the month to 9.5 million. Staggering number indeed. So why is it up to small...

Read more...

Please, don’t ever do this

Listen, I know you're excited.  The trade show is over and you have this massive list of names and email addresses. What now?  What do most companies do?  They send out  High Priority, mass emails with all of  their literature in PDF format. (see pic below) Wrong. Business owners are inundated all day with email, cold calls, staff questions, etc.  You know, running a business. I understand.  It's easy.  Sending out personalized emails is hard work.  Just remember this.  It's the hard work and personalized touch that will set you apart from your competition. Think about...

Read more...

Blown Opportunity to Engage

The MRA Show After-Party I recently attended the Michgan Restaurant Show in Novi. Not a good place to be if you're on a diet. After a typical day of introductions and seminars, my attention turned to the after-party. Seriously, what's a conference without an after party meet and greet? Making the rounds, saying hello to those I had met earlier in the day, I spotted a couple of guys from a well known Detroit establishment. One my wife and I frequently discuss visiting. (Name witheld, because, isn't that what gentlemen do? - phrase used loosely) Putting all fear aside, I walked right...

Read more...

Manufacturers – Isn’t it about time you get on Twitter?

Calling all industrial manufacturers!  Don't you think it's about time you got off the sidelines and take a serious look at Twitter?  How about dusting off that old, abandoned Twitter account? The numbers are in your favor.  Twitter has over 190 million users, tweeting 65 million times a day.  Are you certain you can't find a niche in there somewhere? According to a study from Edison Research, 51% of active Twitter users follow companies, brands or products on social networks. Sure you're thinking, "I tried Twitter, it  didn't make sense."  Sound familiar? I know, I've been...

Read more...

Industrial Manufacturers on Twitter – What are you doing?

When I first joined Twitter  in early 2009 as , I had no idea the potential Twitter possessed for business.  Didn't see the value.  But hey everyone's talking about it... My life on Twitter started out like this: Sent lots of tweets, quickly became bored.  Crickets... No one responded.  No one clicked on the incredible, value added (in my mind) links I shared.  No one wanted to buy the sensational products I tweeted about (are you kidding me?). Maybe you've had this experience as well. Do a quick search on Twitter for Manufacturing.  You'll find it's comprised of companies...

Read more...

Social Restaurants

Copy of Blog post written by BJ Strawter for Michigan Food Consultant Blog Foursquare has just over 1.9 million users with  20% of Foursquare users pushing their check-ins to Facebook.  How is it that restaurants and business owners fail to see the value in embracing this technology? The restaurant business in itself is social.  You greet customers as they enter, wait staff interacts with patrons, the GM or owner makes the rounds to say hello.  You do everything  to ensure an enjoyable experience at your place of business. Don't ignore the FREE publicity from these patrons checking...

Read more...

Fearless

Hit with a touch of insomnia last night, I headed down to the home office to get stuff done.  As usual I checked in on my 9 year old.  In the process of tucking her in, she looked at me and smiled. Keep in mind it was 2:30 am.  Dark as could be.  She couldn't see my face and I'm pretty sure she was still sleep. What struck me was the lack of fear. Knowing even in the middle of the night, that she is safe.  Oblivious to the bad things that go bump in the night. The lesson I took was to remember that sometimes the only thing holding you back is your long term memory.  Past failures...

Read more...